During the 1970s and 1980s, the Group experienced rapid development in international markets and implemented an integration strategy to become one of the leaders in the textile and clothing industry in Tunisia.

Building on its 50 years of success in the service of the textile and clothing industry, the Group today, with its production sites and its brands, constitutes a broadly diversified sector in the textile and clothing industry and in diversified activities including distribution, international trade, agriculture, real estate and services and continues to grow by focusing on young talents to seize new opportunities and carve out the international dimension in which it has always invested.